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Roberta di Camerino® transcends the conventional notion of a brand; it is a legacy, an identity that has endured through time. Established in 1945 by Giuliana Coen Camerino, our brand has epitomized timeless elegance, superior craftsmanship, and refined style for over seven decades. Renowned for our exquisite clothing, leather goods, and textile items, we have carved a niche for ourselves in the realm of luxury fashion.

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At the core of our brand lies a profound connection to the captivating city of Venice. Not only is Venice the birthplace of our founder, Giuliana Coen, but it also serves as a wellspring of inspiration for our creations. Giuliana, a proud Venetian, was driven by a deep-seated desire to create something deeply rooted in her heritage, both in form and process. She dared to challenge the conventions of fashion, revolutionizing the industry with her innovative approach.

A hallmark of Roberta di Camerino® is the integration of Venetian craftsmanship with a neo-baroque aesthetic, which has become our distinctive signature. Velvet, a fabric steeped in centuries-old tradition in Venice, takes center stage in our creations. Giuliana Coen used meticulously woven velvets on ancient Venetian looms dating back to the 1500s, thereby achieving a richness and depth unmatched by any other. By employing techniques such as "soprarizzo," traditionally reserved for furnishings and ecclesiastical garments, we elevate velvet to new heights of luxury.

Venice permeates our visual lexicon, manifesting through references to the intricate patterns of church floors, the ornate decorations of the Doge's Palace, and iconic symbols like the Sundial and the Lion. Our profound affinity with Venice underscores the fusion of history, culture, art, and fashion that defines our brand. With each creation, we pay homage to this rich heritage, sharing its beauty and elegance with the world.

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The Bagonghi, hailed as the first 'it bag', stands as a testament to our legacy of innovation. Inspired by 19th-century trunks and doctors' cases, its revolutionary shape captured the imagination of the international jet set, earning admirers like Liz Taylor and Grace Kelly, who affectionately dubbed it "the princess bag." More than just an accessory, the Bagonghi is an icon of style and a harbinger of change in the fashion world.

Giuliana's visionary spirit has redefined the role of accessories in fashion, transforming bags into wearable works of art. Infused with vibrant colors, trompe l’oeil effects, sumptuous velvets, and unconventional shapes, her designs have left an indelible mark on the fashion landscape, inspiring generations to come.

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